The Association of Model Agents (AMA) is the trade association of the UK model industry. Founded in 1974, it includes the major UK fashion modelling agencies among its members.
AMA members are employment agents and, as such, are regulated by The Conduct of Employment Agencies & Employment Businesses Regulations 2003, under the aegis of the Department of Business, Innovation & Skills (BIS), with whom the Association consults. A copy of the Regulations is available on the BIS website.
In addition to the legal framework, all AMA members adhere to a strict set of criteria which governs their business activities, this includes the AMA Code of Practice (below), the Terms & Conditions of Booking and the Best Practice Guide for Model Agencies, drawn up by the British Fashion Council, in consultation with the AMA.