The AMA aims to create a unified voice for the UK model industry. Its activities are informed by the main objective of its members which is to discover, develop and represent fashion models so as to enable them to enjoy profitable and fulfilling careers.
AMA members meet at regular intervals and maintain an on-going dialogue with clients from all sectors and with other relevant stakeholders. These include NGOs, government and regulatory bodies such as HMRC, the Home Office / UK Border, and other trade associations. These dialogues are conducted with the view to enhancing the working conditions & welfare of the models which the AMA’s members represent and the regulatory framework within which the industry operates.