Who we are
The Association of Model Agents (AMA) is the trade association of the UK model industry. Founded in the 1970s, it now comprises nearly all the major UK agents among its members, who deal with about 90% of the UK's model business between them.
The AMA council, comprising member agents, meets regularly to discuss matters relating to the industry. It also promotes the interests of its members and the models they represent. All AMA members adhere to a strict set of criteria which governs their business practice.
The AMA is in close touch with industry clients and with the various government bodies by whom the industry is regulated. These include the DBERR, the OFT, and HMCR. AMA members are employment agents and, as such, are regulated by the 1973 Employment Agencies Act, a copy of which is available on the DBERR website.