What we do
The Association of Model Agents (AMA) aims to create a unified voice for the UK model industry. Its activities are informed by the main objective of its members which is to discover, develop and deploy fashion models so as to enable them to enjoy profitable and fulfilling careers.
The AMA Council and its members meet at regular intervals and maintain an on-going dialogue with clients from all sectors and with other relevant stakeholders. These include NGOs, government and regulatory bodies, and other trade associations. These dialogues are conducted with the view to enhancing the working conditions and remuneration of the models which the AMA's members represent.
In a recent AMA survey, UK models represented by an AMA member agency strongly agreed that their booking agents treated them in a respectful and professional manner, with an average rating of 45 out of 50.
To read the AMA Terms & Conditions click here
The AMA is governed by a legal Constitution which regulates the working practices of its members. Any agent wishing to join the AMA must satisfy these criteria and be approved by the AMA Council.