AMA Code of Practice

Agency

AMA members conduct their business in accordance with the regulations governed by The Department of Business for Innovation & Skills (BIS), as set out in The Conduct of Employment Agencies and Employment Business Regulations 2003.

It is the agents’ duty to manage each model’s career so as to achieve maximum potential.

Agents’ income is derived solely from commission on work obtained for their models.

Confirmation of Bookings

All bookings must be confirmed in writing by the client who, prior to the commencement of the job, must sign the appropriate AMA Booking Confirmation Form which stipulates agreed fees and usage. Copies of all contracts must be made available to models. There are specific Booking Confirmation Forms for TV Commercials (as approved by Equity), Fashion Shows & Stills Photographic Work.

Equality of Opportunity

The AMA is committed to ensuring Equality of Opportunity for all its members, staff and models.

Working Conditions for Minors

The AMA works in accordance with current legislation regarding the employment of persons under compulsory school age. This includes the provision of chaperones and reduced working hours. In particular all AMA members have voluntarily undertaken, due to the inherent extra pressures and long hours involved, not to present any models under the age of 16 for shows taking place during London Fashion Week in February & September each year. All members require the written consent of a parent or guardian in order to represent a model below school leaving age.

Terms & Conditions

It is a requirement of AMA agents’ Terms & Conditions that all clients provide adequate insurance to safeguard the Health & Safety of the model as if he/she were an employee of the client. Notwithstanding this, the client shall not impose upon the model any action or activity which is either dangerous or demeaning to the model. It is a further condition that, at regular intervals, clients provide stipulated breaks for rest and refreshment at regular intervals.

In the case of TV commercial bookings, all UK-generated work is subject to, and in accordance with, Equity terms. A special ‘Models’ Welfare Document’, developed in consultation with the British Fashion Council, is enclosed with show packs that are mailed to designers and show producers. This requires their co-operation in ensuring that models’ welfare is safeguarded during London Fashion Week.