Who we are
The Association of Model Agents (AMA) is the trade association of the UK model industry. It now comprises nearly all the major UK agents among its members, who deal with about 90% of the UK's model business between them. 
What we do
The Association of Model Agents (AMA) aims to create a unified voice for the UK model industry. Its activities are informed by the main objective of its members which is to discover, develop and deploy fashion models so as to enable them to enjoy profitable and fulfilling careers.
AMA code of practice
Agency AMA members conduct their business in accordance with the regulations governed by The Department for Business, Enterprise & Regulatory Reform (BERR)
Model Beyond the statutory requirements, AMA agents consider it their responsibility, in so far as is practical, to safeguard the health & well-being of the models they represent.
AMA associated bodies
The AMA regularly consults with a number of relevant organisations relevant to the fashion industry at large.
Contact us
For industry and media inquiries, please contact us.