Message from the AMA

Welcome to the website of the Association of Model Agents, representing the UK modelling industry.

It has long been a goal of the AMA Council to create a central location for hosting relevant information for its members, for aspiring models and their guardians, for other industry professionals, and for society at large.

Ours is a small but highly visible industry and we hope that this site proves to be informative and accessible.


Laurie Kuhrt, Chairman


About the AMA

The Association of Model Agents (AMA) is the trade association of the UK model industry. It aims to create a unified voice for the UK model industry. >

AMA Membership

The member agencies of the AMA represent approximately 90% of the model business in the UK. The AMA strives to maintain the highest quality of service for its members, both through strict adherence to its Terms & Conditions and through the continued refinement of industry best practice. >

Become a Model

Modelling can be a fantastically exciting and well-paid profession for the right person. It can also be quite competitive, and aspiring models should make sure they are prepared for the challenge. >